About Me


Creativity is at the heart of everything I do.

Before winning the Great British Bake Off, my background was in design. Having studied Textile Design at Nottingham Trent University and going on to work within design companies in London to Vancouver. In fact I often get asked what would you choose baking or design? But for me it’s never a choice and always a collaboration of the two. I am constantly thinking creatively whether designing with food or fabric. It’s what drives my ideas and is the ingredient that helps me produce unique and edible designs.

From fabric through to food I see inspiration in everything. My creative process always starts or ends with an idea, design or concept that I often find easier to express by ‘drawing’ on my imagination. Sketching up designs and pairing them with a recipe helps to feed both mine and other people’s creative appetite before I even reach for a spoon. It’s the impact, response and experiences created through designing with food that is for me, what I find the most inspiring.

JamieLau FrancesQuinn