Bread and Jam is a novelty girlswear label, created in 2009 by mums Lisa Swerling and Sofia Dyson. The pair first met 16 years beforehand at university while studying economics and engineering. However their interests revolved more around discussing clothes while sitting around eating bread and jam! Today their desire to create gorgeous and wearable clothes for their kids, has resulted in a collection of pretty vintage-inspired dresses available in sizes to suit girls aged 2-8. What’s more the Bread and Jam label pledges to only charge what Lisa and Sophia would themselves would be willing to pay and cost from £25-£29 each.