Australian brand Seed sprung to life 11 years ago as a small shop front in Armadale, Melbourne. Inspired by a desire to create a one of a kind shopping experience through their design they have grown to become recognized as one of Australia’s leading retailers of modern fashion and accessories. As they continue to branch out, the seed to their success undoubtedly remains the creation of their product and stores style and substance. I particularly love their embroidered applique designs and simple yet imaginative silhouettes and details.