Imps and Elfs is a dutch childrens clothing brand whose 100% fair and organic production create luxury yet modest designs with a stylish urban aesthetic. Established in Amsterdamn in 1997, owner and founder Fons Cohen along with the help of its designer Jacqueline Streng concentrate especially on the shape and form of the child. This focus in combination with the labels use of soft and gentle fabrics in a contemporary colour palette, result in a very comfortable fit, both physically and visually.