I’m a creative consultant whose work combines a strong design aesthetic with culinary creativity, generating ideas that re-imagine what food can be. Balancing imagination with a clear strategic focus.

It was this distinctive approach that made my work stand out and saw me win The Great British Bake Off.

Before food became my primary focus, I trained in Textile Design, specialising in print and illustration and worked across the creative industries in the UK and Canada. Today, I collaborate with brands and organisations including Fortnum & Mason, M&S, Cadbury, Yeo Valley, Sipsmith, Tate, The Design Museum, Sony Music and the BBC. I am also the author of Quinntessential Baking, published by Bloomsbury.

I approach food as a creative medium. One that sparks surprise, inspires fresh thinking and brings products and campaigns to life in unexpected ways.

My work spans concept, innovation and creative execution.

Concept & Campaign Development: Generating original ideas for product launches, brand storytelling and multi-channel campaigns.

Product & Flavour Innovation: Developing recipes, conducting recipe testing and both creating and refining product concepts aligned with a brand’s identity.

Brand Identity & Illustration: Creating visual identities, bespoke illustrations and design-led concepts that shape how brands are seen, experienced and understood.

Visual Storytelling & Edible Art: Bringing ideas to life through food styling and edible installations for photography, film, campaigns, events and editorial work.

Creative Direction & Collaboration: Working alongside innovation and marketing teams as a creative catalyst to shape distinctive concepts and products from early ideation through to launch.

The format changes from project to project, but the intention remains the same: to create work that sparks joy, emotion and connection.

My approach is design-led, collaborative and hands-on.

Visual Thinking: I adopt a visual approach, through research, sketching and mood boards – shaping ideas early and helping brands see their products in new ways.

Embedded Collaboration: I can work alongside in-house teams, joining projects at any stage, from early ideation or moments where a fresh perspective is needed.

Creative Execution: I produce work that is considered and distinctive, while also grounded in a clear creative and strategic purpose. Whether contributing behind the scenes or leading the creative direction in house.

Every project begins with curiosity and ends with something people remember.