The Bear & the Hare

bear and hareWatching the behind the scenes making of the John Lewis advert the ‘The Bear & the Hare’ is for me even more magical than the advert itself. Created by the UK ad agency Adam & Eve DDB with collaborative input from other creative minds in the US, the short animation is a lengthy labour of love. What I love most about it is the films handcrafted quality, which as Aaron Blaise, the 2D animator says makes it intoxicating to watch. Visually inspirational, a full review of the creation and process behind it can be seen below via this video and link to a feature at Creative Review.