Product-Led Recipe Innovation
Brief
Working with Design Agency ‘Design Bridge’ on behalf of Cadbury, I was commissioned to develop a series of original recipes using Creme Eggs to support a seasonal product campaign.
The project centred around newly designed Creme Egg gifting tins, with the brief to create playful, accessible recipes that would showcase the products within this new packaging and encourage consumers to interact with them at home.
Approach
I developed a series of original recipes using Creme Eggs, beginning with mood boards and early concept ideas to shape the creative direction of the project.
Working collaboratively with the team, I explored how the product could be reimagined beyond its original format. I also supported the planning and delivery of the content shoots, contributing to styling and creative direction on set to ensure each idea translated clearly across film and still imagery.
Impact
The final recipes formed part of Cadbury’s digital content campaign, appearing across Pinterest and the Cadbury website as part of the ‘Eggtrest’ series to support product engagement.
By transforming a familiar product into a range of creative, accessible experiences, the work encouraged audiences to interact with Creme Eggs beyond purchase, extending their use into the home and across social platforms.
