Visual Identity Through Food
Brief
Tate invited me to create a bespoke edible artwork to celebrate Tate Modern’s 18th birthday, unveiled during a Uniqlo Tate Late.
The brief was to develop a creative response to Tate’s identity, designing a centrepiece that would engage people in the space while creating a memorable and shareable moment.
Approach
I began with a sketchbook-led process, exploring Tate’s distinctive dot-based identity and translating its visual language into food.
The pixelated dots became chocolate chips, forming the basis of the design. The cake acted as a canvas, combining chocolate drops and hand-piped elements to create an edible interpretation of typography and graphic form.
Impact
The creation was unveiled during Tate Late, becoming a focal point of the event and a highly shareable audience moment.
By translating Tate’s identity into an edible, interactive experience, the work created a memorable way for people to engage with the celebration, reinforcing the intersection of art, design and food.
