Creative Food Storytelling
Brief
Fortnum & Mason commissioned me to reinterpret their iconic products through a fresh creative lens, producing imaginative and highly shareable imagery for their social channels.
The team were drawn to my distinctive approach of combining food, design and storytelling, using ingredients and products as creative materials to tell visual brand stories. The project marked the beginning of an ongoing creative relationship with their content team.
Approach
I took the everyday rituals of Fortnum & Mason, tea time, confectionery and gifting, reimagined them through a playful, thoughtful and visually striking design lens.
I used Fortnum’s products as edible design materials, creating a series of images that felt unmistakably Fortnum’s while introducing a modern, conceptual twist.
Impact
Fortnum & Mason shared the work across their main social channels, where the imagery generated strong engagement and audience interaction. The distinctive blend of food, design and storytelling made the content highly shareable and helped it stand out within Fortnum’s digital content.
