Product-Led Recipe Innovation
Brief
Working with Design Bridge on behalf of Cadbury, I was commissioned to develop recipes using Creme Eggs for a seasonal campaign.
The project centred around newly designed Creme Egg gifting tins, with the brief to create playful, accessible recipes that would showcase the products within this new packaging and encourage consumers to interact with them at home.
Approach
I developed a series of original recipes using Creme Eggs, starting with mood boards and early concepts to shape the creative direction.
Working closely with the team, I explored how the product could be reimagined beyond its original format. I also supported the planning and delivery of the shoots, helping keep the content playful and true to the product.
Impact
The recipes appeared across Pinterest and the Cadbury website as part of the ‘Eggtrest’ series, supported by photography and short-form video content.
By reimagining a familiar product in new ways, the work encouraged people to engage with Creme Eggs beyond purchase, bringing them into the home and making them more shareable across social platforms.
