30 Year Anniversary
Brief
I worked with Yeo Valley Organic to create a centrepiece for their 30th anniversary, alongside a series of supporting content.
The work needed to reflect the brand’s identity, rooted in organic farming, family and origin, while engaging audiences across digital and in-person moments.
Approach
I designed a celebration cake as the focal point, using it to express the brand’s identity in a visual, tangible way.
Alongside this, I developed recipes and illustrated sketchbook pieces to support the wider story. Everything was grounded in Yeo Valley’s heritage, organic, seasonal and connected to the soil.
Impact
The work formed part of Yeo Valley Organic’s anniversary celebrations, bringing their values to life through food and imagery.
The recipes were used across their website, social channels and printed recipe cards, while the sketchbook work became part of their visual storytelling and is now displayed at their HQ. Workshops and live demonstrations extended the project into in-person experiences, creating content that felt personal, engaging and easy to share.
