Visual Identity Through Food
Brief
Tate invited me to create a bespoke edible artwork to celebrate Tate Modern’s 18th birthday, unveiled during a Uniqlo Tate Late.
The brief was to develop a creative response to its identity, designing a celebratory centrepiece that would engage audiences in the space while creating a memorable and shareable moment across social channels.
Approach
I began with a sketchbook-led process, exploring Tate’s distinctive dot-based identity. I naturally saw the pixelated dots as chocolate chips, instinctively translating Tate’s visual language into food.
The cake became the canvas, using chocolate drops and hand-piped elements. I developed the final design as an edible interpretation of typography and graphic form.
Impact
The cake was unveiled and enjoyed during Tate Late, becoming a focal point of the event and a highly shareable moment across social channels.
By translating Tate’s identity into an edible, interactive experience, the work created an accessible and memorable way for audiences to engage with the brand, reinforcing the intersection of art, design and food.
